While the Covid-19 global pandemic put a pause on the start of spring baseball and softball play at Elizabethtown Sports Park in Elizabethtown Kentucky, the ballpark was able to resume play in June with beautifully renovated turf infields, and a powerful video coverage solution in partnership with The HiCast Sports Network, a game-changing, subscription-based social broadcast company which allows youth athletes, coaches, families and fans to view live sporting events at top ballparks across the nation anywhere, anytime, on any device.
Todd Yancey, General Manager for Elizabethtown Sports Park in Kentucky, shares, “Our return-to-play guidelines closed our bleachers to support a safe environment. Spectators have to bring their own chairs and social distance around the diamonds. Now that we have HiCast in place, we’re excited to share the best view behind home plate with fans here at the park and watching from home.”
Elizabethtown Sports Park opened eight years ago and sits on just under 160 acres of land featuring 12 diamond fields for baseball (about 70% of the ballpark’s play) and softball (about 30%), a Miracle Field for athletes with special needs, and 12 rectangular fields for soccer, lacrosse and football. The venue, which sits about a half-hour south of Louisville, KY attracts teams from all over the country. Different size ballfields enables the venue to host athletes from ages 8 through 18, and the new turf infields minimize the impact of weather conditions on play.
Elizabethtown Sports Park is overseen by Elizabethtown Tourism who secured Sports Facilities Management (SFM) to effectively manage operations of the venue. Todd Yancey was brought in by SFM to run the day-to-day operations of the park. “We’re really focused on streamlining operations, partnering with top baseball and softball event organizer Athletx Sports Group and with their help, grow our own branded tournaments here at Elizabethtown.”
“While generating revenue is important to Elizabethtown Sports Park, community involvement is another one of our key performance indicators. When we came in, the venue was 100% travel tournament play and within a year, we were able to support the local Elizabethtown Area Baseball Commission to help them operationally, at no cost to the league. Our Miracle Field was just put to use last year. We had eight local schools come out and participate in field days and we’re looking forward to hosting more of those events in the future.” This fall, family and fans can tune in using the HiCast Sports mobile app or web viewer to watch fellow community members and coworkers relive their glory days in the adult co-ed wiffle ball league.
Stephanie Calabrese, co-founder and Chief Brand Officer for HiCast Sports Network, shares, “We’re so excited to partner with Elizabethtown Sports Park. It’s one of the top ballparks in the country and because of its location, an attractive destination for ~1200 travel ball teams up and down the east coast. We covered a national Baseball Youth event at the venue in the past, so installing our network as a permanent amenity makes it possible for us to capture all the moments that matter on the diamonds.”
“I had background experience with HiCast when I served as the general manager at Ballparks of America in Branson, MO and appreciated the ability for our patrons to share those game memories across all social channels. I really wanted to be able to bring that to Elizabethtown Sports Park and make sure that we were able to offer that same level of experience to the people who are on-site and to those who can’t make it.”