HiCast Sports Network Extends Viewership for Youth Court Sports in Middle Tennessee in Partnership with Alliance Volleyball Club

Photo courtesy of Alliance Volleyball Club

HiCast Sports Network, a game-changing, subscription-based social broadcast company which allows youth and adult amateur athletes, their coaches, families and fans to view sporting events live or on-demand at top venues across the nation anywhere, anytime, on any device, is proud to announce Alliance Volleyball Club as a new venue partner. It is the first multi-sport indoor sports venue to join the HiCast Sports Network.

Alliance Volleyball Club, a non-profit organization formed 12 years ago, established its home base at the TOA Sports Performance Center, a hub for middle Tennessee youth indoor sports, in October 2020. This week, HiCast Sports Network begins video coverage on all 12 volleyball courts that convert to 6 basketball courts in partnership with Alliance Volleyball Club, the anchor tenant for hardwood courts at the Center. HiCast Sports Network will provide video coverage for all Alliance Volleyball Club practices, clinics and tournaments, which attract teams beyond the Tennessee region, across the country and into Canada; as well as coverage for Alliance partners, Stars Basketball Club and Music City Pickleball, and their events on the courts year-round. 

Caleb Norton, Alliance Tournament Director & Facility Manager, shares, “We are committed to using technology to improve youth sports. One of the biggest things for hosting events is giving everyone the ability to watch their players. Streaming is a way to keep more and more people involved and interested. It can generate revenue and also provides added security on our courts. It’s a benefit as far as recruiting too. Our kids can always have footage available so they can make a highlight reel for college recruiters. HiCast Sports Network benefits are multi-faceted and we want to provide the best experience we can for our customers.”

Photo courtesy of Alliance Volleyball Club

One look at their list of college recruits and alumni is evidence of their commitment to player development. Within the past 4 years, Alliance has sent 65 athletes to play at the collegiate level. In 2021, 14 of the Tennessean's Top 25 High School Volleyball Players to Watch play for Alliance. Thirteen Alliance athletes made the Tennessean All-Midstate Team this past season, and three earned State MVP awards. Alliance Volleyball Club offers programming to girls age 5-18 years old, the largest recreational youth volleyball fall league in the state, and 42 competitive club teams for ages 11U through 18U at its primary TOA Sports Performance Center location and three satellite clubs (Murfreesboro, Airborne and South).

Photo courtesy of Alliance Volleyball Club

“Partnering with HiCast is going to help us support our mission of transparency in training and development along with enhancing our regional and national leadership in recruiting by increasing the value of recruiting events and driving increased access to our athletes pursuing college opportunities,” shares Abbey West, Managing Director and 18s Head Coach for Alliance Volleyball Club. 

Photo courtesy of Alliance Volleyball Club

For most youth sports organizations like Alliance Volleyball Club, relying on HiCast Sports Network as a technology solution provider for live and on-demand video coverage make sense. Caleb shares, “Being a technology person, I’m comfortable with hardware and networking, but once we got into the cloud-based video management, hosting and an easy-to-use portal for distribution to our viewers, it was just beyond our area of expertise. We didn’t want to absorb that responsibility and technical complexity as it would distract us from our core business which is training and developing youth athletes. We felt it was better to find a professional partner we could trust and found that in HiCast.”

HiCast Sports Network users from around the world have watched more than five million game minutes featuring nearly 500,000 athletes playing on more than 184 fields and courts at premier youth sports venues in Colorado, Delaware, Georgia, Iowa, Kentucky, Louisiana, Michigan, Missouri, New Jersey, New York, South Carolina, Tennessee, and Texas. Using the HiCast Sports mobile app for iOS, users have saved and shared nearly 250,000 game highlights, the Moments That Matter™ with the people who matter most. 

Signup here to watch TOA Sportsplex - Alliance live or on-demand.

Extending Volleyball Coverage to the Rocky Mountain Region

HiCast Sports Network recently partnered with NORCO Volleyball, providing our live and on-demand video coverage for practice and events at their incredible new venue in Loveland, Colorado in the Rocky Mountain Region. Why was video coverage important to the NORCO Volleyball organization? NORCO Volleyball Director, Dr Cathy Mahaffey, Ed.D shares, “For three primary reasons: first for the recruitment of kids to the next level; second for our coaching educational needs and third, of course, for our parents who want to be able to watch everything.” 

The new 60,000 square-foot NORCO Volleyball venue boasts 10 courts with high-end Taraflex™ Comfort sports flooring and 15-foot service zones to help advance training. They’ve dedicated 11,000 square feet to a spectator viewing area and added HiCast Sports Network video coverage to provide a view from the best seat in the house to families of NORCO players from a broad geographic region including Wyoming, North Denver, and Nebraska, and to fans anywhere in the world. The size and amenities of the new facility make it the perfect destination for regional and national tournaments and showcase events.

HiCast Sports Network recently kicked off coverage at NORCO Volleyball for the 2021 Colorado Crossroads National Qualifier March 19-21 for 18-year-old division teams seeking to qualify for this year’s USA Volleyball National Championships. 103 teams from across the country gathered to compete at the original and new NORCO Volleyball venues in northern Colorado. 

“This is a great event for players and college coaches as coaches have an opportunity to see so many top players in one place at one time,” shares Kay Rogness, Executive Director for Front Range Volleyball Club (FRVBC) Foundation who has been organizing the Colorado Crossroads event since in large facilities since 1996. While D2 and D3 coaches were permitted on-site, D1 coaches remain in their extended dead period due to the Covid-19 pandemic, meaning they are unable to recruit players in-person. Parents would typically be cheering their players on court-side, match after match, but current state and county restrictions imposed by the Covid-19 pandemic prevented that this year. No parents were permitted entry to the tournament to prioritize space for the expansive participant list of teams playing across 16 courts, making HiCast Sports Network video coverage even more important.

For the Colorado Crossroads event, HiCast Sports Network supported the event organizer’s temporary, manual video camera setup aimed at six courts (courts 11-16) at the original NORCO venue in Windsor, Colorado. They streamed their coverage through the HiCast Sports Network platform, while our permanent, automated camera coverage solution covered courts 1-10 at the new NORCO facility. This hybrid solution was necessary to cover play across these two venues for the event. All event footage is available to users to watch on-demand for three months from date of play, giving athletes, coaches and parents plenty of time to replay, save and share match highlights.

“Parents want to watch every minute of each match. Having the video coverage is important to them. And being able to get clips and send them to college coaches is a powerful feature. Coaches typically don’t have time watch entire matches for all of the players they are following, but they do want to see highlights,” shares Kay.

Nice kill by Middle (18) Sylvia Koenig for Mizuno Northern Lights 18 Black in the championship match they won against Woodlands Revolution VBC 18 Adidas on 3/21/21 from the Colorado Crossroads Qualifier

What inspired NORCO Volleyball to choose HiCast Sports Network for their new venue over the competition? “Besides the southern accents,” Cathy (a North Carolina native) shares with a laugh, “the services HiCast offers, especially on-demand viewing for up to three months… I think that’s huge. Technology can be intimidating. HiCast made us feel welcome and educated us along the way.”

Dr. Cathy Mahaffey has been a part of NORCO Volleyball Organization for 26 years, and she’s coached at the collegiate and high school levels. As one of the original NORCO coaches, she was the first to lead her 14s team to a Junior National Olympic Medal in 1995. In 1999 she became Director of the club and helped double the number of teams from eight to 16 within her first year of leadership. Today, NORCO Volleyball serves 320 athletes spanning 31 teams ranging from age 10 to 18. Teams consist of 19 core teams and 12 prime teams. NORCO teams are consistently ranked in the top 5 in the region in each age division, and have had 13 of the last 14 national championships winning three olympic medals. Evaluations help place athletes on teams that match players’ skills and strengths, but NORCO offers a home for all players who seek a competitive culture.

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“The coaches that we employ and the organization of the club is what contributes to the success of our club. We have a staff of 35 coaches, many of whom have been with us for 10-18 years which says a lot for our program. I’ve surrounded myself with good people. Our organization is very transparent and we’re ethical. Since day one, our kids have been our number one priority and we do everything we can to help enhance their growth both on and off the court. Our success rate with graduating seniors has been amazing. For those who want to continue playing, we easily get 90% of our players signed to college teams each year. And having a home to practice in is huge,” shares Dr. Mahaffey.

Stephanie Calabrese, co-founder and chief brand officer for HiCast Sports Network adds, “Partnering with such a well-respected volleyball organization and their incredible new venue strengthens our expansion into youth volleyball. We’ve proven the success of our solution in outdoor environments for baseball and softball, and making a move to cover indoor courts and promote the play of top volleyball athletes has been exciting for us." According to the 2020 Pre-Pandemic Aspen Institute Sports & Society Program Report, there are more than 2 million youth volleyball players across the U.S. HiCast Sports Network seeks to increase exposure for these athletes as volleyball continues to grow at a rapid pace. 

To watch volleyball live or on-demand at NORCO Volleyball, sign up here: http://www.hicastsports.com/norco

Photos Above © NORCO Volleyball

HiCast Sports Network Delivers Video Coverage for the Nation’s #1 Volleyball Club

Southern Volleyball Showcase on December 5, 2020

HiCast Sports Network is proud to announce a partnership with the #1 nationally-ranked A5 Volleyball Club (out of ~5,000 clubs in the U.S.) and the addition of live and on-demand video coverage for the A5 Sportsplex in Roswell, Georgia. We kicked off coverage on Saturday, December 5 for the 2020 Southern Volleyball Showcase, a 12-year running annual exposure event that attracted more than 350 registered college coaches to watch 546 of the best volleyball players from 25 states demonstrate their skills.

Due to the extended Division I (DI) dead period and travel concerns imposed by the Covid-19 pandemic, on-site attendance at the A5 Sportsplex for D2 and D3 coaches was limited this year. Less than 30 coaches (down from 100-150 last year) attended the event on-site, but thanks to live-streaming provided by HiCast Sports Network, more than 2,100 viewers tuned in to watch the event live safely from home. Livestream access and effective marketing by A5 this year contributed to a 45% increase in showcase player participation, attracting them to the A5 Sportsplex from more than double the number of states over 2019.

On the decision to partner with HiCast Sports Network, A5 founder and chairman of the board, Bob Westbrook, shares, “With everything being colored by the turbulent landscape that we currently operate on, the first question we had to answer was ‘Are we going to have a showcase?’ and the next question was, ‘If we did, how will it look?” That lead us to the fact that it had to be digital, so the next question was ‘Who can do that?’ We talked to a couple of companies and made a leap to work with HiCast who had never done anything to this magnitude. Very little of this had been done in the volleyball club sports world. It was a leap of faith on all of our parts that these were the right people, that we had the right facility, that we could employ the technology and make the grid interactive and that it would work for the college coaches and parents. We knew that if we did it well, it would set the standard for a platform we’d continue to use in the future, but if we failed, we’d miss that opportunity. Everybody knocked it out of the park. HiCast and our team did a remarkable job.”

Photo Credit: A5 Volleyball

To provide comprehensive coverage on all 11 courts at A5 Sportsplex, HiCast Sports Network installed two automated, fixed cameras discreetly over the baselines on each court, providing optimal views for all players. For the Southern Volleyball Showcase, HiCast Sports worked with A5 to create a custom web-based user interface, giving college coaches a player directory with quick links to find and follow individual players (wearing numbered jerseys) through three waves of play (9am, 12pm and 3pm) across the 22 views on 11 courts. A5 had the ability to immediately update player data through the event with support from the HiCast Sports team. The pace and tempo of the showcase and the simplicity and efficiency of the interactive functionality HiCast Sports created really set this A5 college showcase apart from others. Couple that with on-demand access to the event for up to three months to attract even more college coaches who can view the results roster provided by A5 and study video footage whenever it’s most convenient for them, and the solution is a win-win.

A5 Club Director and coach, Gabe Armamian, shares, “It was revolutionary. Nothing like this had really been done before at this level and all the feedback that we got from players to families and college coaches was just outstanding. It was definitely a turning point for us and the way showcases can be done.”

Beyond access for college coaches, HiCast Sports introduced the start of live coverage for A5 Sportsplex to families and fans as a free trial on the day of the event, and now offer subscribers the option to view that footage on-demand, as well as all upcoming practices and events live or on-demand at A5 Sportsplex. Gabe goes on to share, “The ability to watch from your home is so impactful. Kids have relatives that live in different states and even countries, and now they can watch them perform. HiCast will have a profound impact for our families. It’s extraordinary.” Using the HiCast Sports mobile app for iOS, subscribers can save and share highlights from the footage for personal use and work with A5 to create custom highlight reels for college recruiting purposes.

At A5, Gabe envisions coaches watching HiCast footage on-demand with players to help improve their game. “Being able to review and see what players need to change is paramount to their development. They have to do it when they get to college. Watching film is about a quarter of all time spent when it comes to developing your skills so learning that at an early age is important. Having the ability to go back and review their practice or game is a critical aspect of how they continue to find success with their technique and skill set,” shares Gabe.

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“Volleyball is among the fastest growing youth sports in the country and it’s an honor for us to partner with A5 Volleyball Club. While our coverage has been focused on baseball and softball thus far, we’re excited to expand our solution across a variety of playing fields and surfaces to meet the increasing demands of remote viewers,” shares Stephanie Calabrese, co-founder and chief brand officer for HiCast Sports Network. The 2020 State of Play report by Aspen Institute Project Play states that there are 2M+ volleyball players ages 6-17 who participate in the sport on a regular basis and shows 8% growth in 2019 participation for youth ages 13-17 over 2018. There are 1,000+ NCAA volleyball teams across Division I, II and III colleges.

A5 Volleyball Club, formed in 2004 as a 501-C(3) organization, coaches more than 1,000 players ages 7-18 spanning ~90 number of teams (excluding the sand volleyball program) across three locations in Georgia including Roswell, Suwanee and Tyrone. Several players travel in from out-of-state to play on A5 teams because the demand to play at A5 is so high. “Every one of our girls that have come through our 18s program who wanted to play in college, got that opportunity,” shares Gabe.

What makes A5 Volleyball Club unique? Gabe shares, “We stay true to our mission statement, ‘Teaching Life Lessons Through the Sport of Volleyball.’ It’s not always about the #1 ranking. The amount of kids that we have come back after they’re done with their volleyball college career to work or spend time with us is one of the most satisfying things that happen for us. And we are fortunate to have one of the strongest coaching staffs in the country and we believe it’s the crux of our success.”

Bob adds, “We don’t spend a lot of time thinking we’re good. We spend a lot more time thinking about what we can do to get better. We’re in the business of families and each individual family matters. You can’t pay lip service to that. You have to know what they need and what they want and we have to help them achieve that – and sometimes it’s different from what their athlete can actually achieve. We want to create an experience… for the people who work with us, the athletes who train with us, and the families who support us… that changes their lives in a way that is meaningful.”

A5 will host their first season of volleyball tournaments at the new 13-court A5 Sportsplex in Roswell beginning in January 2021 with families, college coaches and fans watching from all over the world. It represents a significant milestone for A5 and particularly its founder, Bob, who came to Atlanta 44 years ago to start junior volleyball. Bob shares, “To know that we started (girls volleyball) at Sutton Middle School in 1976 with three girls… and then to stand in a 13-court facility with every court filled with all ages is mostly cathartic to have played some small part in that vision.”

Read the A5 Press Release: https://www.einpresswire.com/article/532754208/being-seen-the-college-volleyball-recruiting-process-is-on

Watch A5 Volleyball live or on-demand weekdays 4:45pm - 10:15pm and anytime on Saturday and Sunday. Sign up now: http://www.hicastsports.com/a5